Sweepstakes with large grand prizes

Sweepstakes with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually totals much less than that of the top prize. 


Firms that rely on sweepstakes for attracting customers, such as Publishers Clearing House and Reader's Digest, have also found that the more involved the entry process, the more entrants. Businesses often obtain marketing information about their customers from sweepstakes entries. 

A sweepstakes is a chance promotion, where a random winner is selected from all eligible entries. Getting entry into sweepstakes must either be free for all the participants, or if you want to encourage purchase for entry, then an alternate, free entry must also be available.

           

Sweepstakes winner is determined by participant's luck rather than any skill or payment. For a sweepstakes you generally collect only the information you need from the participant to win the prize, but sometimes more information is gathered to generate user content (such as in a qualified entry of sweepstakes) or to add the participant to a mailing list. A sweepstakes is an effective way to generate leads, build awareness towards your business and incentivize new customers to get to know your brand.  

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